Double Cleansing 101
Cleansing is the very first and most important step in your skincare routine but it can tend to be either left out, considered a low priority, or even replaced with the use of a makeup wipe.
Why is cleansing so vital?
The skin cannot function properly in the day or night if it is waterlogged with make-up, dirt, toxins, dead skin cells and sunscreens. Poor cleansing leads to a build-up of dead cells, pores clogged with dirt and toxins (which can lead to premature ageing) and a dull, lifeless complexion.
Enter ‘double cleansing’ - the cornerstone of every good skincare regime. Introduced by Jeanne Gatineau back in 1932, this ‘double cleansing salon secret’ was designed to ensure maximum efficacy of the facial and ensure immediate and visible results. By performing two consecutive facial cleanses the skin surface is left completely clean - a blank canvas. Dead skin cells are effectively removed leaving a smoother, healthier, younger-looking skin, whilst pores are stripped of impurities and toxins. This allows your facial serums and moisturisers to be able to penetrate more deeply into the skin and you will see maximum results in minimum time.
It doesn’t have to be time consuming and if time poses a threat to this proven homecare method then choose the night time to perform your double cleanse, as this is when the skin is most receptive and can intensively repair the skin.
The Double Cleanse method:
Step 1: Apply a small amount of Gentle Silk Cleanser to a dry skin and massage over the face and neck in circular motions. Remove with a damp Double-sided Cleansing Cloth. Blot the skin dry.
Step 2: Apply a second helping of Gentle Silk Cleanser to the skin, massage in circular motions paying particular attention to the chin, nose and forehead. Remove with a damp Cleansing Cloth.
Step 3: Finish with Gentle Silk Toner on a cotton pad in sweeping motions over the face, neck and décolleté
RESULTS: Skin is thoroughly cleansed both on the surface and deep in the pores, allowing your targeted serums and moisturisers to work much harder and more effectively. Skin appears luminous, radiant and the complexion even and smooth.
Shop the Gentle Silk Cleanser, Toner, Gentle Eye Makeup Remover and Double-sided Cleansing Cloth in the Gentle Silk Cleansing Collection for only £20 (was £40) in our January sale!